Sony Just Announced a $6,000 Gold-Plated Walkman

Have you ever looked at your phone and thought, "This should only play music, and it should be shinier?" Well, good news, Sony is bringing out a $5,899 Walkman, and it's gold plated. The NW-WM1ZM3 model will be available in January, but preorders are available now.

According to Sony, the gold isn't just there for show. According to the official announcement:

"The NW-WM1ZM3 is built around a precision-machined, gold-plated oxygen-free copper (OFC) chassis, engineered specifically to further elevate the sound quality of this flagship model. It features a 99.99% (4N) purity OFC main chassis and an OFC rear chassis. These are secured with screws featuring a low-resistance gold-plated treatment applied exclusively for this model, providing a stable ground connection that delivers powerful bass, an expansive soundstage, and smooth, extended high frequencies."

It also has 35 hours of battery life, a 5.5-inch screen, and uses Sony's DSD Remastering Engine for better sound quality.

This isn't Sony's first gold-plated Walkman; it released the NW-WM1ZM2 for $3,200 back in 2022. Those now go for around $1,500 on eBay, if you're looking for a bargain.